WaterWalker

In this insightful episode, we delve into the transformative power of setting boundaries and the liberating art of saying "no" as a vital boundary itself.
We explore Michelda's philosophy of actively changing what we can and releasing what we cannot to prayer, highlighting how frustration often stems from our fear of rejection, the desire to fit in, and people-pleasing tendencies.
This discussion serves as a powerful reminder that establishing clear boundaries is not just an act of self-care, but a crucial step towards personal empowerment and peace.

In today's empowering episode, "Go Hire Help!", we dive into the liberating decision to outsource household chores—from cleaning and cooking to laundry—freeing up precious time for what truly matters. Inspired by the iconic Enjoli commercial's portrayal of the do-it-all superwoman, we debunk the myth that you have to juggle everything on your own. This heartening talk is a call to release the guilt and embrace support, enabling you to focus on your passions, dreams, and cherished moments with loved ones. It's a reminder that hiring help isn't just about delegating tasks; it's about prioritizing your well-being and quality of life.

The art of the pivot and how to navigate it with grace will encourage you to move and not stay in places longer than their expiration date.  This episode embraces you as you face the challenges of change and pushes you into challenging seas with a level of grace and humanity along with a belief that you can accomplish your wildest dreams.

You will WIN but it will require Big Faith, Big Actions, and Big Moves. Don't ponder too long and don't be afraid to take a risk.

Join Michelda Johnson in a transformative 5-minute journey, where every breath aligns you closer to your dreams. Discover how every moment, every challenge, is a stepping stone to your greatest achievements.

Are you an entrepreneur who is unsure of how to maximize your efforts? Do you study the metrics of your business practices? 
 
As an entrepreneur herself, host Michelda understands that the only way to optimize your company is by looking at the numbers. If you are unaware of where your money is coming from or where it is going, it will be difficult to find lasting success. Today, Michelda breaks down the necessary business levers to track to understand where you are and where you need to go to grow your business.
 
Tune into this week’s episode of WaterWalker for a frank conversation on the importance of metrics. Learn more about Michelda’s metric monitoring checklist “Got Metrics,” the difference between company overall gross and take-home profit, and how to ensure that you are getting a return on your investment.
 
Quotes
• “You can't maximize what you are not measuring.” (2:02 - 2:05)
• “Metrics reveal your business truths, metrics reveal the impact of the activity, and metrics allow team development by fact, and not by untruths.” (7:23 - 7:37)
• “You've got to run a tight ship on marketing strategies and good customer service to increase sales, make customers buy more, and buy more frequently so that the inflow will exceed the outflow.” (9:47 - 10:02)
• “If you want to understand the health of a business, then it is so important that you are measuring what is happening in your business. When you understand that, it helps you improve performance. It helps you improve your ability to make decisions. It helps you improve on how your business will grow.” (17:40 - 18:14)
• “Metrics provide focus, metrics will help you make decisions, metrics will drive performance, they will change and evolve in the organization.” (20:17 - 20:29) 
 
Links
https://micheldajohnson.com/ 
FB:  www.Facebook.com/MicheldaJohnson
IG:  www.Instagram.com/MicheldaJohnson
LI:  https://www.linkedin.com/in/micheldajohnson/
Twitter:  www.twitter.com/micheldaj
 
Podcast production and show notes provided by HiveCast.fm

Are you a woman allowing your past trauma to cause you self-doubt? Do you not know how to break through the barriers you perceive are in your way?
In honor of Women’s History Month, host Michelda Johnson talks about the feelings and emotions that can hold women back. Past traumas and imposter syndrome can often trick us into thinking that we are not worthy of success. However, if we recognize that these are feelings instead of truth, we can move forward to get to where we want to be. By celebrating the many African American women who shaped our history, from Harriet Tubman to Angela Davis, Michelda reminds women that we can be trailblazers and the blueprint to our future.
Tune into this week’s episode of WaterWalker to remind you that women are the roadmaps to their success. Learn more about how we are our own blueprints, the great African American women who shaped history, and how we need to push through our obstacles to get to the next level.
 
Quotes
• “​​There's no blueprint. You are the blueprint.” (5:41 - 5:45)
• “Here is the key to you being the blueprint. The number one key is recognition. It's recognizing where you are, understanding what you are feeling, and experiencing the myriad of emotions and thoughts and feelings you are having. Because when you recognize it, you can expose it.” (8:38 - 9:07)
• “When you are the blueprint, you will experience obstacles and emotions and moments of feelings of despair and depression. You will even experience loneliness, but don't you dare move out of this place.” (12:18 - 12:42)
• “Go be the blueprint. Go bust through every barrier that has been put in place to keep you from experiencing the fullness of who you were created to be.” (17:05 - 17:21) 
• "I'm passionate about entrepreneurs, especially black American entrepreneurs, African American entrepreneurs, and black and brown businesses. I work with all, but I'm especially passionate about the opportunity that black and brown businesses have to change communities and to change lives. And to create men and women that are the blueprint for history.” (17:56 - 18:23)
 
Links
 
The S.C.A.L.E. conference: bit.ly/scaleconference
 
Website: https://micheldajohnson.com/
FB:  www.Facebook.com/MicheldaJohnson
IG:  www.Instagram.com/MicheldaJohnson
LI:  https://www.linkedin.com/in/micheldajohnson/
Twitter:  www.twitter.com/micheldaj
 
Podcast production and show notes provided by HiveCast.fm

Are you an entrepreneur intimidated by the word “systems?” Are you struggling to expand your enterprise to its fullest potential? Today, host Michelda Johnson explains the four systems needed to build your business and sustain growth.
To run a functioning business, you must create and maintain effective systems. Although mapping these out may seem stressful, having clear procedures for you, your employees and customers are essential for success. From identifying customer attraction tactics to building a transparent onboarding process, Michelda understands what it takes to advance your company to the next level.
Tune into this week’s episode of WaterWalker for Michelda’s breakdown of the most critical systems for growing your business. Learn more about building your company’s credibility, planning a strategic marketing plan, and how to work past your “systems” anxiety.
 
Quotes
• “Many people become overwhelmed when you talk about or say the word, “system.” In fact, most people lean toward the technology side of it, not realizing that every single component of life is a system.” (2:25 - 2:43)
• “When you have systems in place, you not only get to the money faster, but you also have a system that allows you to be able to maintain it and build credibility within your sphere of doing business and within your customer base.” (4:05 - 4:24)
• “To create an impactful and effective attraction system, the first thing that you have to do is know who you're looking for so you can laser focus in on what they need.” (13:21 - 13:37)
• “You want to make sure that you are creating the systems in place that give you the traction that you desire, so that you can keep it moving, rinse and repeat, rinse and repeat, rinse and repeat.” (22:09 - 22:21)
• “It is important that you understand the four primary systems in your business and that you are taking a deep dive from an internal and external view so that you are ready to push forward into your next.” (25:46 - 26:01) 
 
Links
The S.C.A.L.E. Conference: https:bit.ly/scaleconference  
 
Website: https://micheldajohnson.com/
FB:  www.Facebook.com/MicheldaJohnson
IG:  www.Instagram.com/MicheldaJohnson
LI:  https://www.linkedin.com/in/micheldajohnson/
Twitter:  www.twitter.com/micheldaj
 
Podcast production and show notes provided by HiveCast.fm

Are you an entrepreneur searching for financial freedom? Are you unsure of which steps will get you closer to your dreams? Today, host Michelda Johnson explains her S.C.A.L.E. Methodology, the roadmap to building a 7-figure business.
Typically people are attracted to entrepreneurship because they want control over their daily lives. An accomplished entrepreneur herself, Michelda is well aware that that kind of freedom has a price. With years of experience to reflect on, Michelda has created a system that enables business owners to develop scalable and profitable companies that will give them the autonomy they crave.
Tune into this week’s episode of WaterWalker for Michelda’s breakdown of the acronym behind the S.C.A.L.E. Methodology. Learn more about Michelda’s definition of freedom, how systems increase revenue, and the importance of tracking your company’s growth.
 
Quotes
• “When I first started my entrepreneurial journey, I realized that this was the way that I feed my family. This was the way that I became a responsible contributing citizen in society. This was the way that I built legacy wealth. This was the way that I broke generational curses. This was the way that I moved from success to significance.” (02:32-02:56)
• “I created the S.C.A.L.E. Methodology, so that you not only have freedom, but you have the freedom to live life on your terms, that you have the freedom to create scalable income and scalable revenue. The freedom to grow, help others, and be an extension in the community. The freedom to not only dream beyond your wildest dreams but to execute on a very high level.” (05:08-05:44) 
• “It's important that you are mindful of the systems that you have in place, that you are allowing yourself the opportunity to grow, the opportunity to experience freedom.” (10:10-10:21)
• “What your customers feel is a result of the atmosphere that you're producing inside of your organization.” (18:00-18:08)
• “​​Leverage is more than just about partnerships. It's about collaboration. It's about joining forces with others so that your collective talent, your collective intelligence, allows your organization to grow.” (19:44-19:58)
• “You cannot build a scalable business where every decision rides on what you say and what you do.” (22:53-22:59)
 
Links
https://micheldajohnson.com/
 
FB:  www.Facebook.com/MicheldaJohnson
IG:  www.Instagram.com/MicheldaJohnson
LI:  https://www.linkedin.com/in/micheldajohnson/
Twitter:  www.twitter.com/micheldaj
 
Podcast production and show notes provided by HiveCast.fm

Are you a small business owner struggling to meet your revenue goals? Are you working hard every day, but unsure of how to cross that six-figure threshold? Today, host Michelda Johnson breaks down her must-haves for building a profitable and sustainable business for years to come.
As an entrepreneur, it is all too easy to get distracted by the motions of everyday life. You may feel more inclined to do the dishes, start a new side-hustle, or listen to a million outside voices than work on your goals. A business owner herself, Michelda understands that you have to cut out the mind trash to succeed. By narrowing in on your focus, along with Michelda’s other critical tips, it is possible to combat your destructive behaviors and build your business in remarkable ways.
Tune into this week’s episode of WaterWalker for Michelda’s shortlist on the top things that are keeping you from reaching your six-figure income. Learn more about Michelda’s definition of “Shiny Product Syndrome,” the importance of having metrics in place, and the necessity of staying true to your brand.
 
Quotes
• “You guys know that I love to execute. I tell my clients and I've coined this phrase, so if you use it, just give me credit for it. I can't coach ideas. I coach execution. And so many times we are stuck in ideation, we're stuck in what does this look like? What does this feel like? Will this work, and we never crossed that threshold into really executing on a high level. We've got so much that's hitting us in our brain; we are out of focus.” (06:51-07:23)
• “Be clear of who you are. Narrow in on your focus. Be focused on what you bring to the table. Know your brand story. Know your competitive edge.” (09:13-09:29) 
• “What I want you to do is understand what makes them tick, understand what problems you resolve for them, understand what they need from you, and then go pour gasoline on it.” (14:13-14:27)
• “Build your story, share your story. And you'll find that that is what will differentiate you in the marketplace.” (21:48-21:57)
• “You've got to be willing to take the risk and move forward. You've got to be willing to say yes to something that feels out of the box for you. You've got to be a risk-taker.” (22:46-22:54)
• “You've got to put systems around these things, so that you are continually in growth mode and scaling. You don't do it at the sacrifice of your own personal self, your own self-care, your own personal habits, and your mental capacity. But you do it in a way that allows you to show up authentic to your customers and your clients and to serve them in a greater capacity.” (26:40-27:04)
 
Links
https://micheldajohnson.com/
 
FB:  www.Facebook.com/MicheldaJohnson
IG:  www.Instagram.com/MicheldaJohnson
LI:  https://www.linkedin.com/in/micheldajohnson/
Twitter:  www.twitter.com/micheldaj
 
Podcast production and show notes provided by HiveCast.fm